Our Success Stories

Explore how we've helped businesses just like yours achieve measurable growth. From strategy to execution, these case studies showcase the results of our proven approach.

Our Success Stories

Explore how we've helped businesses just like yours achieve measurable growth. From strategy to execution, these case studies showcase the results of our proven approach.

Sector

Breakdown

Trades & Construction

Boilers, roofing, windows, conservatories, flooring etc.

Professional Services

Loans, mortgages, insurance, reputation management etc.

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Property Services

Property buying, selling, letting etc.

Energy & Sustainability

Solar panels, insulation, heat pumps, EV chargers etc.

B2B

Business loans, marketing, recruitment, SEO, web design etc.

Automotive & Transport

Car, van & caravan buying, selling & leasing, driving schools etc.

Health & Wellness

Fitness, beauty, personal training, health coaching etc.

Sector

Breakdown

Trades & Construction

Boilers, roofing, windows, conservatories, flooring etc.

Professional Services

Loans, mortgages, insurance, reputation management etc.

Property Services

Property buying, selling, letting etc.

Energy & Sustainability

Solar panels, insulation, heat pumps, EV chargers etc.

B2B

Business loans, marketing, recruitment, SEO, web design etc.

Automotive & Transport

Car, van & caravan buying, selling & leasing, driving schools etc.

Health & Wellness

Fitness, beauty, personal training, health coaching etc.

ITrades & Construction

Campaign: Meta Lead Generation

Product: Multiple Home Improvement Products

Paramount Home Improvements, a leading provider of home improvement solutions, initially partnered with us to generate leads for their Windows & Doors services. After achieving strong results, they expanded their advertising to include Extensions and Conservatory Roof Replacements. Through rigorous testing and data-driven optimisation, we refined their Meta campaigns to maximise both lead volume and return on investment (ROI).

Tactics

Phased Product Expansion:

  • Launched with a Windows & Doors campaign to establish a strong lead pipeline.

  • Expanded to Extensions and Conservatory Roof Replacements after validating the campaign's success.

  • Ensured each product was marketed with tailored messaging to match different homeowner needs.

Extensive A/B Testing:

  • Continuously tested and refined multiple campaign variables, including:

    • Ad creatives: Video vs. image-based ads, varying design styles, and UGC elements.

    • Ad copy: Different messaging angles, CTAs, and headline variations.

    • Targeting strategies: Geographic location, homeowner demographics, and behaviour-based audiences.

  • Regularly adjusted strategy based on live campaign data to optimise for both cost per lead (CPL) and conversion quality.

Sales-Driven Optimisation:

  • Worked closely with Paramount Home Improvements to incorporate sales data into ad optimisation.

  • Rather than relying solely on CPL, we analysed ROI per creative, identifying which ads resulted in actual sales and higher-value leads.

  • Used sales insights to allocate budget to the best-performing creatives and audience segments, ensuring maximum return on ad spend (ROAS).

Retargeting & Lookalike Strategies:

  • Retargeted users who engaged with ads but didn’t submit a form, increasing conversion rates.

  • Built lookalike audiences based on converted leads, expanding reach to homeowners with similar interests and behaviours.

Continuous Performance Monitoring & Scaling:

  • Daily performance tracking and budget reallocation to the best-performing campaigns.

  • Scaled up high-ROI campaigns while fine-tuning underperforming elements for sustained growth.

Results

Windows & Doors

£15.5k

Ad Spend

328

Leads Generated

£142k

Revenue Generated

8.1x

Return On Investment

Extensions

£10.1k

Ad Spend

113

Leads Generated

£115k

Revenue Generated

10.3x

Return On Investment

Conservatory Roofs

£15.8k

Ad Spend

190

Leads Generated

£148k

Revenue Generated

8.4x

Return On Investment

Campaign: Meta Lead Generation

Product: Conservatory Roof Replacement

Warmeroofs, a specialist in conservatory roof replacements, approached us to generate a consistent pipeline of leads from homeowners looking to upgrade their conservatories. The campaign focused on showcasing the unique benefits of their services, such as energy efficiency and year-round comfort, while ensuring a high conversion rate through targeted Meta Ads.

Tactics

Audience Targeting:

  • Focused on homeowners aged 40+ in areas with a high density of older properties, which are more likely to need conservatory roof replacements.

  • Developed a mix of targeting strategies, including location-specific campaigns and interest-based audiences (e.g., home renovations, energy savings).

Creative Strategy:

  • Created visually engaging ads featuring before-and-after transformations of conservatories.

  • Highlighted key pain points (e.g., “Is your conservatory too cold in winter and too hot in summer?”) and solutions (e.g., “Upgrade to an insulated roof for year-round comfort.”).

Optimised Lead Generation:

  • Used instant lead forms to minimise friction and encourage quick submissions.

  • Developed retargeting campaigns to re-engage users who viewed the ad but didn’t complete the form.

Dynamic Budget Adjustments:

  • Monitored and optimised campaign performance daily, reallocating spend to the best-performing ad sets.

  • Adjusted budget allocation based on the client’s lead handling capacity and seasonal demand.

Lead Management:

  • Ensured leads received a prompt follow-up by delivering real-time notifications to the client.

  • Designed ads to encourage trust and credibility, emphasizing the company’s experience and customer satisfaction.

Results

£7.2k

Ad Spend

426

Leads Generated

£300k

Revenue Generated

25x

Return On Investment

Ready to get started? Schedule a call with the team today!

Want to know more? Keep scrolling to see more case studies from businesses just like yours.

IProfessional Services

Campaign: Meta & TikTok Lead Generation

Product: Income Protection Insurance

Lets Protect UK, a leading provider of income protection services, partnered with us to execute a multi-platform lead generation campaign. Using both Meta and TikTok, we targeted individuals seeking financial security. Alongside native lead forms, we tested a purpose-built landing page to optimise lead quality and maximise conversions, achieving outstanding results through continuous testing and refinement.

Tactics

Targeting & Testing:

  • Launched campaigns on Meta and TikTok to engage a diverse range of potential customers.

  • Leveraged Meta’s precise targeting capabilities and TikTok’s creative storytelling opportunities to connect with users across platforms.

Comprehensive Testing:

  • Ran ongoing split tests across multiple variables, including:

    Demographics: age, gender, and location.

    Ad delivery timing to target high-engagement periods.

    Creative formats: videos, static images, carousels, and TikTok-specific content.

    Platform-specific placements and device targeting (e.g., mobile vs desktop).

  • Adjusted strategies based on performance data to ensure optimal results.

Landing Page Development & Testing:

  • Built a dedicated landing page designed to complement the native lead forms.

  • Tested the landing page against Meta and TikTok native forms to compare conversion rates and lead quality.

  • Incorporated dynamic content and clear CTAs to ensure a seamless user experience.

Creative Approach:

  • Produced ads tailored to each platform, with TikTok content blending into user feeds through trending sounds and relatable storytelling.

  • Meta ads highlighted key benefits such as peace of mind, financial security, and family support, paired with professional, engaging CTAs.

Dynamic Budget Management:

  • Continuously reallocated budgets to optimise performance, prioritising the highest-performing ad sets.

  • Adjusted spend dynamically based on lead volume requirements and performance data.

Lead Nurturing:

  • Used instant lead forms and the landing page to capture leads efficiently.

  • Delivered leads to the clients virtual assistants who used hotkeys to transfer live leads to the client.

Results

£181k

Ad Spend

10,588

Leads Generated

£17

Average Cost Per Lead

12.5%

Conversion Rate

Ready to get started? Schedule a call with the team today!

Want to know more? Keep scrolling to see more case studies from businesses just like yours.

IProperty Services

Campaign: Multi-Brand Meta Lead Generation

Service: Cash Property Buyer

Bettermove engaged us to create a dynamic lead generation strategy involving the development of three distinct brands, each with unique selling points. Through Meta Ads, we implemented a multi-brand approach, leveraging user-generated content (UGC) and split-tested landing pages to maximise trust, engagement, and conversions. The campaign was powered by continuous optimisation and advanced audience strategies to drive exceptional results.

Tactics

Multi-Brand Strategy:

  • Developed three new brands, each tailored to specific audience needs and showcasing unique selling points.

  • Designed distinct branding elements and messaging for each to appeal to diverse customer segments.

Creative Testing with User-Generated Content:

  • Focused heavily on UGC, as it consistently delivered higher engagement and built trust with potential leads.

  • Tested various content styles, including video testimonials, real customer stories, and relatable scenarios.

Landing Page Development & Optimisation:

  • Built bespoke landing pages for each brand to complement their unique selling points.

  • Conducted split tests to identify the highest-converting designs, layouts, and CTAs.

  • Implemented dynamic elements to align with ad creatives and messaging, creating a seamless user journey.

Advanced Audience Strategies:

  • Used retargeting campaigns to re-engage users who interacted with the ads or visited landing pages without converting.

  • Built lookalike audiences based on existing leads to expand reach while maintaining relevance and quality.

Continuous Testing and Optimisation:

  • Split tested ad variables extensively across the brands, including:

    Demographics: age, location, and interests.

    Ad formats: UGC videos, static images, and carousels.

    Placement and device targeting (e.g., mobile vs desktop).

  • Adjusted ad spend and creatives dynamically based on performance data to maximise results.

Results

£156k

Ad Spend

13,800

Leads Generated

£11

Average Cost Per Lead

10%

Conversion Rate

Ready to get started? Schedule a call with the team today!

Want to know more? Keep scrolling to see more case studies from businesses just like yours.

IEnergy & Sustainability

Campaign: Meta Lead Generation

Product: Electric Car Chargers

waEV Charge, a UK-based provider of EV charging solutions for housebuilders, developers, landlords, and homeowners, partnered with us to generate qualified leads through a targeted Meta campaign. The campaign utilised Meta's native lead forms to create a seamless user experience, driving high-quality leads while promoting waEV Charge's innovative EV charging solutions.

Tactics

Audience Targeting:

  • Identified and targeted specific demographics, including housebuilders, property developers, landlords, and eco-friendly homeowners across the UK.

  • Used Meta's targeting features to reach professionals in the construction and real estate sectors as well as environmentally aware individuals.

Creative Strategy:

  • Developed compelling ad creatives highlighting waEV Charge's unique selling points, such as:

    Compliance with the latest UK regulations for new homes and buildings requiring EV charging points.

    Future-proof technology with easily upgradeable components.

    Smart charging capabilities integrated with the ev.energy app for efficient energy management.

  • Showcased real-world applications and installations to build trust and credibility.

Lead Generation Through Meta Forms:

  • Utilised Meta’s native lead forms to minimise friction and enable quick, easy lead submissions.

  • Designed forms with pre-filled fields to improve completion rates and enhance user convenience.

Retargeting and Lookalike Audiences:

  • Retargeted users who interacted with ads but didn’t submit a lead form, encouraging them to complete their inquiry.

  • Created lookalike audiences based on high-quality leads to expand the campaign’s reach effectively.

Continuous Optimisation:

  • Monitored performance metrics daily, optimising ad spend, creatives, and audience segmentation to ensure the best return on investment.

  • Adjusted strategies based on real-time insights to keep CPL low and lead quality high.

Results

£3.2k

Ad Spend

787

Leads Generated

£32.5k

Revenue Generated

10x

Return On Investment

Ready to get started? Schedule a call with the team today!

Want to know more? Keep scrolling to see more case studies from businesses just like yours.

IB2B

Campaign: Meta Lead Generation

Product: Business Funding

Impulse Capital, a UK-wide commercial finance broker specialising in property and development funding, partnered with us to generate qualified leads for their B2B loan services. Utilising Meta's native lead forms, we crafted a targeted campaign to connect with businesses seeking financial solutions, effectively expanding Impulse Capital's client base.

Tactics

Targeting & Testing:

  • Identified key demographics, including business owners, property developers, and investors across the UK.

  • Leveraged Meta's advanced targeting to reach professionals in need of commercial finance solutions.

Creative Strategy:

  • Developed compelling ad creatives highlighting Impulse Capital's services, such as:

    Access to whole-of-market lending.

    Fully managed service from application through to funds transfer.

    Competitive interest rates and flexible loan terms.

  • Emphasised real-world success stories to build trust and credibility.

Lead Generation Through Meta Forms:

  • Employed Meta's native lead forms to streamline the inquiry process, reducing friction and enhancing user experience.

  • Designed forms with clear, concise fields to encourage higher submission rates.

Retargeting and Lookalike Audiences:

  • Implemented retargeting strategies to re-engage users who interacted with ads but did not complete the lead form.

  • Created lookalike audiences based on existing clients to expand reach and attract similar prospects.

Continuous Optimisation:

  • Monitored campaign performance daily, adjusting ad creatives, targeting, and budgets to maximise return on investment.

  • Applied data-driven insights to refine strategies and improve lead quality.

Results

£1.9k

Ad Spend

136

Leads Generated

£13

Average Cost Per Lead

15%

Conversion Rate

Ready to get started? Schedule a call with the team today!

Want to know more? Keep scrolling to see more case studies from businesses just like yours.

IAutomotive & Transport

Campaign: Meta Lead Generation

Service: Cash Motorhome Buyer

Northern Motorhome Buyer, a trusted caravan and motorhome trading business based in Skipton, partnered with us to run a highly targeted Meta lead generation campaign. The goal was to connect with individuals looking to sell their motorhomes or caravans, delivering a steady stream of high-quality leads to fuel their business growth.

Tactics

Targeting & Testing:

  • Focused on the UK (excluding Northern Ireland).

  • Conducted split tests on multiple age ranges, interests, ad creatives, and CTAs to identify high-performing combinations.

Creative Strategy:

  • Designed seasonal and thematic ads around special offers, holidays, and key motivators.

  • Regularly updated creatives to maintain low CPL and high engagement.

Advanced Audience Strategies:

  • Built a retargeting funnel for users who opened but didn’t submit forms.

  • Created a lookalike audience based on successful leads to expand reach.

Budget Optimisation:

  • Dynamically adjusted budgets based on client needs (e.g., ramping up spend to acquire more stock).

Lead Management:

  • Sent each lead a personalised SMS introduction before follow-up calls to establish trust and professionalism.

Results

£184k

Ad Spend

9,200

Leads Generated

£7m

Revenue Generated

38x

Return On Investment

Ready to get started? Schedule a call with the team today!

Want to know more? Keep scrolling to see more case studies from businesses just like yours.

IHealth & Wellness

Campaign: Meta Lead Generation & Conversion Campaigns

Service: Type 2 Diabetes Reversal

Reset From Diabetes, offering a comprehensive course to help individuals overcome type 2 diabetes, partnered with us to enhance their lead generation and course enrolment efforts. By building and optimising landing pages, testing various pricing structures, and integrating a weekly webinar for new leads, we created a multi-faceted campaign that delivered significant results.

Tactics

Landing Page Development & Testing:

  • Built and tested multiple landing page versions with variations in layout, messaging, and calls to action.

  • Analysed conversion data to identify the most effective design for generating sign-ups and course purchases.

Creative Strategy:

  • Ran extensive tests comparing video ads (e.g., educational and testimonial-style videos) to image ads.

  • Focused on testimonials from past participants to build trust and highlight the course’s success rate.

Pricing Structure Optimisation:

  • Tested different pricing models, including payment plans and upfront discounts, to determine the most effective option for maximising conversions.

Webinar Integration:

  • Hosted a weekly webinar to educate new leads about the course and its benefits.

  • Used the webinar as a key conversion tool, offering limited-time promotions to attendees to encourage sign-ups.

Retargeting and Lookalike Audiences:

  • Retargeted individuals who visited the landing page or engaged with ads but didn’t convert.

  • Built lookalike audiences based on converted leads to expand the campaign’s reach to similar prospects.

Data-Driven Optimisation:

  • Continuously monitored ad performance, landing page metrics, and webinar attendance to refine strategies.

  • Adjusted budgets and targeting dynamically to focus on high-performing elements.

Results

£1.7k

Ad Spend

865

Leads Generated

£10k

Revenue Generated

6x

Return On Investment

Copyright© Hyped Agency Ltd. Trading as Leads2You. Company number: 09077539.

Clover House, John Wilson Business Park, Whitstable, Kent, CT5 3QZ.

All rights reserved.

Copyright© Hyped Agency Ltd. Trading as Leads2You. Company number: 09077539.

Clover House, John Wilson Business Park, Whitstable, Kent, CT5 3QZ.

All rights reserved.

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